Released on = October 23, 2006, 7:07 am

Press Release Author = Teddylux Cashmere/Brooke Serson Cernonok

Industry = Retail

Press Release Summary = Teddylux Cashmere turns vintage cashmere sweaters into
one-of-a-kind,
handmade teddy bears: posh gifts for babies, children, and adults


Press Release Body = Atlanta, Georgia October 23, 2006-Newspapers, cans, plastic
bottles - many Americans have been faithfully recycling these materials for years to
help the environment. Atlanta, Georgia based toy company, Teddylux Cashmere,
(www.teddylux.com) takes recycling to a luxury level, restyling vintage cashmere
sweaters into irresistibly soft, one-of-a-kind teddy bears.


Teddylux Cashmere designer, Brooke Serson Cernonok, started the company in 2003.
The former Colorado ski instructor had moved to balmy south, and had a closet full
of sweaters she no longer needed. The need for a special baby gift for a friend led
her to pick up scissors, cutting and sewing a cashmere sweater into a bear. The gift
was a hit, and a business was born.


Today, each bear is handmade in the Teddylux studio, a 100+ year old former rug
factory in Atlanta's Castleberry Hill Arts District. "It's important for me to
hands-on design a lovely product in an eco-conscious way, with recycled materials, "
says Serson Cernonok, "and honestly, vintage cashmere is a treasure.so soft." Each
bear has either button or hand embroidered eyes, a recycled suede nose, and
coordinating ribbon necktie. The bears have been popular new baby gifts, as well as
special heirloom gifts for children and "kids of all ages."

Teddylux cashmere bears are available in several colors and sizes, ranging in price
from $40 - $150 USD, custom sewn to order, through www.teddylux.com. Each cashmere
bear is gift boxed and can be shipped anywhere in the world.


For more information, see www.teddylux.com
Teddylux Cashmere, 295 Peters St SW, Atlanta, GA 30313
Telephone (404) 312-4872 Email teddylux@teddylux.com

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Web Site = http://www.teddylux.com

Contact Details = Teddylux Cashmere, 295 Peters St SW, Atlanta, GA 30313
Telephone (404) 312-4872 Email teddylux@teddylux.com
website www.teddylux.com